The black obsidian machine on the Brno Svoboda square has drawn attention from the beginning. Not only by its shape but also by the fact that is shows time but not many people can tell the time. Or because a ball falls out of it every day at eleven a.m. and people can keep it.
We used the clock in a viral video for the internet portal Dude's Bible.
The intention was successful, people shared the video, the newspapers and the internet wrote about it. And our main character got an extra ball without having to wait for eleven o’clock. So we have one simple advice:
If you want to create a viral video, „You need to grab your balls.“